Social media can be a powerful tool to connect with your customers. However, one of the most common mistakes that businesses make is not updating their social media frequently enough. If you don’t have time to update your accounts as often as possible, consider hiring someone else who can help you or at least delegate Read more

Introduction A call to action (CTA) is one of the most important parts of your marketing campaign. It’s what gets people to take an action you want them to take. An effective CTA will encourage your prospects and customers to contact you, sign up for your list or buy something from your website. A CTA Read more

If you’ve ever led a web development team, you know it’s hard to communicate exactly what you want. For example, if you tell your web developer that your website should be “friendly” or “sophisticated,” they might interpret those words differently than you do—or they might not know how best to accomplish those goals in terms Read more

The story of your organization or business is super important to you, but it is important to your audiences? Each person is part of a story, and they are the hero, working to overcome obstacles and pain points. Your prospective donors, volunteers, clients or customers are thinking and feeling within their own stories in which Read more

If you’re looking to get your organization in front of the right people, a press kit is the perfect way to do it. Even if you don’t have a lot of media experience, you can gather some basic resources into a public file on your website. Create your press kit today, not tomorrow! Don’t wait Read more

Facebook is one of the most popular social media platforms and for good reason. Here are the five best ways to use Facebook to grow your business: Create a Facebook page for your business. Use Facebook Ads to reach a larger audience. Engage with your Facebook followers regularly. Use Facebook Groups to build relationships with Read more