If you’re looking to get your organization in front of the right people, a press kit is the perfect way to do it. Even if you don’t have a lot of media experience, you can gather some basic resources into a public file on your website.

Create your press kit today, not tomorrow! Don’t wait until you have a newsworthy event, because by then it might be too late to get and keep the attention of reporters and media liaisons.

Here’s everything you need to create your press kit now:

1. About your organization: History, offerings, goals, and identity.
2. A well-designed logo and branding guide and public assets
3. Public photos that best represent your organization.
4. Fact sheets related to your organization’s work that are well-written and visually pleasing.
5. A list of social media handles.
6. Proof of corporate identity.

For internal use, create:

1. An outline of a press release that you can use if you need to quickly produce one. Include contact information and a short introduction to your organization.
2. A list of media contacts.

Longer term project:

1. Create a media communications policy and guidebook
2. Create a crisis response policy and guidebook
3. Train members of your team who may need to work with the media or represent your organzation.

Media attention is so important. Get ready today so that when you have a story tomorrow, you can link reporters to your press kit and make it easy for them to tell your story.