Greg Goebel Media

How to Create a Brand Message That Puts Your Customers First

When you sit down to write your brand message, it’s easy to fall into the trap of talking about yourself. “We’re the #1 in our industry.”“We’ve been in business for 20 years.”“We use the latest technology.” These lines might feel like proof of your credibility, but here’s the truth: your customer doesn’t care about you Read more
Why Choosing One Marketing Campaign Can Transform Your Local Service Business

Small local service businesses face a unique challenge in the world of marketing: there are endless options but limited time, money, and energy. Between social media platforms, paid advertising, SEO, email campaigns, networking events, and more, it can feel like you need to be everywhere at once. But the opposite is true—when you try to Read more
How AI Can Help You Create Marketing Content (With the Right Strategy)

Marketing is about connection. Whether you’re writing a blog post, crafting website copy, or sending an email campaign, your content should engage your audience, provide value, and move them toward action. As a small business owner, you’re balancing many responsibilities, and content creation can feel overwhelming. That’s where AI can help—but only if you use Read more
Show Customers How Your Business Stands Out

In today’s crowded marketplace, businesses face the challenge of breaking through the noise to capture attention and earn customer trust. Differentiation is key, but it’s not just about having a unique selling point. It’s about communicating that uniqueness effectively across every customer touchpoint, from your website to your social media, emails, blog posts, and sales Read more
The Customer Comes First

Exceptional customer service and an unwavering commitment to improving the client experience not only build loyalty but also turn customers into advocates, helping your business stand out and, in essence, sell itself. There are ways to create a client-centered experience that focuses on real needs, solves real problems, and naturally leads to enthusiastic customer loyalty. Read more
10 Marketing Mistakes (and What to Do Instead)

Ever feel like you’re putting in all the work but your marketing just isn’t getting the results you want? You’re not alone! Lots of small businesses make simple marketing mistakes that can really hold them back. The good news? These mistakes are super fixable. Here are 10 common slip-ups and what you can do instead Read more