Social media can be a powerful tool to connect with your customers. However, one of the most common mistakes that businesses make is not updating their social media frequently enough. If you don’t have time to update your accounts as often as possible, consider hiring someone else who can help you or at least delegate some tasks so that they are updated at least twice per week or 8-10 times per month.

Even if you aren’t doing paid ads, you need to keep up your social media accounts to make sure they match your brand message and voice. Otherwise, users will be confused, and old content will create the perception that you aren’t active.

Update your social media regularly if you want to support your brand campaigns.

If you want to support your brand campaigns, regular updates are crucial. Consistency attracts customers. Consistent updates keep your brand current and relevant online, which can have a positive impact on both customer retention and acquisition. You may also find that your content stays fresher when it’s updated regularly instead of just once every few months or years.

Just being on social media isn’t enough. But it doesn’t have to take all your time either.

If you want to build brand awareness and loyalty, then being consistent with updated posts is key. But they don’t have to be daily.

Your audience needs just needs consistency in order for them to trust what they see from you—and until now there hasn’t been much incentive for brands to do so because everyone was focused on getting as many impressions as possible before the content went stale due to overexposure (or worse yet…a lack thereof). But now that these platforms are allowing users more control over what they see when scrolling through their newsfeeds or timelines—and even allowing them complete control over who sees each post based on demographics like age range or location—it means businesses need to stay in those feeds.

Today, a lot of traffic comes to your site first through search engines like Google, and then the user clicks over to your social media. You need to have content there that is relevant to your brand and recent.

That’s why you need to update your social media profiles regularly.

Regularly is a very important word here. The last thing you want to do is wait weeks or months between posts, because it will make you appear out of touch with your audience and disengaged from their needs. It’s a great way to keep your brand current and relevant online, but if you don’t create content consistently, it won’t always show up on people’s feeds when they’re looking for updates from brands they like (or might like). And that means no one will see what you have to say.

It doesn’t have to take up your whole day! You can keep your content fresh in a couple of hours per week.

If you’re using a scheduling tool to manage your social media presence, then it should be pretty simple for you to schedule posts for different days of the week and times. This will allow you to keep your content fresh. It’s important that you don’t post too much or too little on any particular day, spread it out over the week.

If possible, try not to duplicate what other people have already seen. For example: If someone saw one of your photos last week, they won’t want to see it again this week in their feed—it will just seem like old news (unless it’s been edited with new text or updated with different hashtags).

Focus on your main brand message. Be consistent. People get confused if you stray from your brand message and personality.

Repurpose your content across different platforms.

You can also keep it simple by repurposing content. If you have blog posts, copy a couple of sentences and turn them into a social media post. If you have an email newsletter, grab parts of that and repurpose it. Social media doesn’t have to be original to be effective in supporting your brand.

Use a scheduling tool to stay ahead.

If you don’t want to spend your time doing this manually, I would recommend using one of the many scheduling tools available. These tools are easy to use and will save you a lot of time in the long run.

When using a social media scheduling tool, you can upload all of your content and have the tool schedule it for you. This is especially useful if you are posting multiple times per day or week. You will be able to set the frequency of your posts, as well as when each one will go live.

The scheduling feature also allows for some optimization in terms of what times are best to publish posts on each platform. Some platforms have stronger traffic during certain hours, so it’s important to know which ones those are for you so that you can ensure maximum exposure.

Answer questions and respond to comments.

• Answer questions and respond to comments.
• Mention people by name in your reply.
• Thank people for their comments and make sure you use the @ symbol to tag them in your response, so they know it’s from you!

Conclusion

Social media does need to be updated regularly. But it doesn’t have to take half of your week. Keep it simple and focused on your basic brand messages, and work ahead for the most efficient use of your time. Let me know if you want to talk more about social media brand campaigns!