The story of your organization or business is super important to you, but it is important to your audiences?

Each person is part of a story, and they are the hero, working to overcome obstacles and pain points.

Your prospective donors, volunteers, clients or customers are thinking and feeling within their own stories in which they are the hero.

Your organization or business comes alongside this hero to help her overcome an obstacle.

Your nonprofit is a community that helps our hero serve others and feel good about being part of a solution.

Your business provides a product that our hero can use to overcome a pain point and add a little more happiness to daily life.

Your organization empowers people to change their own lives and use their personal power.

Your business provides a service that removes an obstacle so that your client can take that action step.

The story of your nonprofit or business is also super important. Your audiences need you to show how your story intersects with their story. But their story is where they start.

So in your emails, digital marketing, and video content, always start with the hero: your audience.